The Evian Championship will return in 2021 with a new look as Amundi, a European leader in asset management, comes on board as title sponsor. The LPGA’s newest major will be renamed The Amundi Evian Championship and the purse will be increased to $4.5 million, a rise of $400,000, the tour released in a statement.
“Our partnership with Amundi strengthens our global ambitions,” said Franck Riboud, chairman of the Evian Championship. “We launched the Evian Masters in 1994 and in 2013 the tournament was renamed The Evian Championship upon becoming one of the major championships in women’s golf. Today, the fact that Amundi joins us, in such unusual times, once again reaffirms the major’s appeal.”
Last year’s Evian was canceled due to COVID-19. The 2021 edition will be held July 22-25 at the Evian Resort Golf Club in Evian-les-Bains, France. Amundi has international investment hubs in Boston, Dublin, London, Milan, Paris and Tokyo and serves 100 million clients with 4,500 employees in nearly 40 countries.
“We are delighted to become the title sponsor for this great tournament in women’s sport that is The Evian Championship. The tournament’s global reach will benefit Amundi, in particular in Asia, an important region for our company which has made it an essential component for its growth,” said Amundi CEO Yves Perrier. “We are committed over the next five years to supporting Europe’s women golfers to enable them to emerge onto the international golf scene. Equal opportunity is indeed one of Amundi’s core values.”
original article link https://golfweek.usatoday.com/2021/02/01/lpga-major-renamed-amundi-evian-championship-purse-increased/