Tour Edge, which has focused most of its Tour marketing energies on the PGA Tour Champions in recent years, has signed one of the winningest players ever on that circuit: Bernhard Langer. Terms of the deal were not announced.
The German Langer – a two-time Masters champion and winner of 45 events combined on the European Tour and PGA Tour, as well as winner of 41 senior titles – used a Tour Edge Exotics EXS Pro Hybrid at Augusta National in November when he became the oldest, at age 63, ever to make the cut in the Masters. Tour Edge said in a media release that Langer is working with the company to dial in specs on a new driver, fairway woods, irons and wedges.
Langer leads the 2020-’21 Charles Schwab Cup money list for the PGA Tour Champions, a combined-season schedule in response to the COVID-19 pandemic. Langer has won more than $1.5 million in 16 tournaments and has a slight edge on Ernie Els.
“I’m extremely excited to be joining the Tour Edge staff, they have been truly incredible to work with as I start updating my equipment,” Langer said in the media release Monday. “I have been playing many of the clubs in my bag for a long time, and when I started working with Tour Edge out on the PGA Tour Champions, I realized that they were the best option to getting me exactly what I needed to continue to perform at the highest level.”
The company, which was founded in 1986 and is based near Chicago, also said Langer will use a Tour Edge Exotics staff bag and wear the company’s logo on his right sleeve. Langer’s official Tour Edge debut will come at the Cologuard Classic on Feb. 28-March 1 in Tucson, Arizona.
“To be able to sign this awe-inspiring icon to our professional staff is a crowning achievement in our 35 years as a golf brand,” Tour Edge president and founder David Glod said in the media release. “He’s one of the very best players to ever play the game, so to have him trust Tour Edge to keep him at the top is something we are extremely proud of.”
Tour Edge said in its media release that Langer will join its professional staff that includes Tom Lehman, Scott McCarron, Tim Petrovic and Duffy Waldorf, and the company said it will announce another addition to its professional staff in the coming weeks.
“We’ve admired Bernhard for many years, so to be able to start working with him has been an amazing and humbling experience,” Glod said. “He is a shining example of what a professional should be, a great gentleman and global ambassador to our sport. We believe this signing will introduce a lot of Bernhard Langer fans around the world to Tour Edge.”
original article link https://golfweek.usatoday.com/2021/02/09/bernhard-langer-signs-equipment-contract-tour-edge/